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Pay per click involves marketing where for each click you receive from a source you pay for. Pay per click is operated by all major search engines, and allows you to appear at the top of search engine results as a sponsored result. Pay per click forms a large part of any effective online marketing [...]
An Easter promotional leaflet design that was targeted to clients within the financial sector. Images within this design are extracts of stock photos which have been edited to create a sort of background design which could be used as an email template, or even print media like; a letterhead design, as a gift card, or a post [...]
Offline marketing refers to advertising your product through media that is not on the internet. Offline media includes: Pamphlets, Television, Magazines, Newspaper and Radio. Offline marketing is still the most popular form of marketing used by companies, however as the internet becomes more popular, the gap between online marketing and offline marketing is getting smaller [...]
This is a postcard designed for a Forex company. It is a very simplistic design with a clear message to express the companies ability of being able to trade Forex all over the globe. To display this message, we have aligned the map of the world in the background, with some major currencies floating above [...]
These promotional online banners were produced by us to promote the sale of certain online product specials. Both banners were placed on the homepages of the sites, where it was top priority to improve the sales of the chosen products where the banners where directed to. Colouring and style of the banners is the most [...]
Ten for 10 was a branded promotion that we devised for an online cigarette retailer. The idea behind ten for 10 was that there were 10 types of cigarettes offer for only $10 per carton. Hence the name of the promotion: Ten for 10. Ten for 10 was a unique brand idea, for the launch [...]
Marketing targets are a vital part of any marketing planning that is done. These targets are important, as they will determine how and where your marketing budget will be spent. Marketing targets are determined based on the short term and long term goals of the company, as marketing is used as a supplementary way to [...]
Customer actions are defined as actions customers make, that will end up as a conversion on a website. Due to the wide variety of actions that customers can perform on a website, it is only the actions that are worth something to the company that are counted as true customer actions. Most marketing goals are [...]
E-mail list acquisition is the most vital part of e-mail marketing, as it will determine who you will send out your e-mail promotions to. There are 2 ways to obtain e-mail lists: Compiling a list of your customer e-mails – this is done by taking the e-mail addresses of all your current customers, and compiling [...]
A fixed marketing budget is a budget that is fixed regardless of the results that are obtained from online marketing. Although the budget is fixed, many companies will still have targets that need to be met whilst using the budget. Unlike a CPA marketing budget, a fixed marketing budget is limited by size, not by [...]
