Web Site Design (Web Design) March 5, 2010 at 1:09 am
Web site design is an integral part of getting your company online. Choosing the right design for your website can be complicated, as many companies now-a-days have their fingers in many different pies, and very few companies still focus entirely on one single industry. So it is very important for companies who launch their profile online to consider exactly what they are looking for in a website.
The following design elements need to be considered when designing your company’s website:
Professionalism – How professional is your company? Do you deal with large Blue Chip companies or do you sell cookies to people in your area? This factor will affect the look of your website drastically. The more professional your level of customer, the more professional your website should look. It is like comparing an adult doctor’s office to a pediatrician’s office. One is designed to give a professional approach for adults, letting you know that the doctor has at least a sense of professionalism, whereas the other is colorful and appeals to children, as it is done to make the children feel more comfortable. The same goes for your website, if you deal with big companies, go for the out right professional look, but if you deal with the man in the street in an industry that does not revolve around anything near Wall Street, go for the more relaxed less formal website design.
Customer Base – Once again, this element of web design depends entirely on who your company deals with, however the added part of this is that if you are mainly dealing with friends, family and acquaintances, you need to consider some form of personalization of your web site design to reflect on your own personality. Many times if the person, who is responsible for designing your website, knows you well enough, they will generally do a design that they know is suited to your tastes, so that potential clients visiting your website will know that it is yours without having to go much further than to look at the site. Once again the other side is also true on this, the more removed from your clients you are, the more professional and clinical your design will need to be. A truly professional website will have no personality traits of the person who it belongs to in the sites design.
Once you have taken these two elements into account when deciding how your website will look, then it is time to apply them to the actual design of your website.
We will start with the less professional, more family style business website. For a website design like this, you need to look at bright colors, that reflect your personality, your favorite color is red, no problem, incorporate it into the design of your site. Like flowers, no problem, stick them in the too. This type of website design is based around you as an individual, your like and dislike, your favorite colors and pictures. Every time someone visits a site that is designed around an individual, they come away knowing the owner of the website just a little better. This type of design is not only for businesses, personal blogs, and pages also follow the same design principles, it is about you, and how people see you in the world. This is the most simplified way of describing how your personal or small business web design should be done.
The second side of the coin is the more professional side of website design. For websites like this, stick to neutral colors, colors that appeal, but don’t jump out of the page and shout at you. Also incorporation of certain colors at certain points also subconsciously helps to get your customers to perform certain actions on your website. The use of the color green is known online as the color for go, therefore when you have an action button that you want customers to click on, use a green based color to make it more attractive to customers. Incorporation of stock photo’s and general professional images also help to strengthen your professionalism. For this style of web design, you need to remember it is not about you, but all about your customers, using the right mix of colors, using brighter colors on important points all play a vital role when designing a professional website.
Finally, most of what is mentioned above refers to more generic and informational sites, for designs for online stores, or other eCommerce sites, there are other factors to take into account that will affect how you design your online store. However for the most part as long as you know who your target audience is, it should be easy enough for you to be able to come up with an effective website design.
At TW Web Design, we take pride in offering our customers the best designs possible. We tailor make every design to suit our customers needs. To find out more about what design work TW Web Design can do for you, please Contact Us.
Yes, it is much needed that Choosing the right design for your website can be complicated, as many companies now-a-days have their fingers in many different pies. So the by placing the extra ordinary things in the Site will attract the various numbe of the Customer and finally Customers to Clients……
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